The eActros Electric Truck: The Sustainable Star of the Coca-Cola Christmas Truck Tour
The holiday season is here. The holiday season comes with many environmental challenges, such as increased carbon emissions, waste, and energy consumption. That’s why two iconic brands, Mercedes-Benz and Coca-Cola, have teamed up to make a difference. They use the Mercedes-Benz eActros, an all-electric truck, to power the Coca-Cola Christmas truck tour through Austria. This is the first time the eActros, designed for heavy-duty urban distribution, is used for such a large-scale promotional campaign. The eActros is part of Mercedes-Benz’s eMobility initiative, which aims to achieve zero local emissions in the truck sector by 2039.
The Coca-Cola Christmas truck tour, on the other hand, is a beloved tradition that brings happiness and festive spirit to millions worldwide. By combining these two initiatives, Mercedes-Benz and Coca-Cola show how sustainability and innovation can go hand in hand.
The eActros: More Than Just a Truck
The Mercedes-Benz eActros is not just a truck. It is a revolutionary solution for the future of transport. It is powered by three or four lithium-ion batteries, each with a capacity of approximately 112 kWh, resulting in a total battery capacity of around 336 and 448 kWh. This allows the eActros to travel distances of up to 330 km and 400 km, depending on the number of batteries, the geography of the area, the driving method, the outside temperature, the load, and the body.
The Mercedes-Benz eActros has a charging capacity of 160 kW, which means it can go from 20% to 80% battery in just over an hour with three and around an hour and a half with four batteries. The eActros also has various assistance systems to improve safety and efficiency, such as Stability Control Assist, Lane Keeping Assist, Attention Assist, Sideguard Assist, Active Brake Assist 5, tire pressure monitoring, and Roll Control Assist.
The eActros is more than just a truck. It is part of the integrated eActros solution, which includes eConsulting and customized digital solutions. eConsulting is a service that helps customers optimize their fleet operations by planning routes, selecting charging stations, and calculating costs and savings. The digital solutions are designed to enhance the user experience, such as the eActros app, which allows drivers to monitor the battery status, the range, and the charging process. The eActros solution is a comprehensive package that makes the transition to electric mobility easy and convenient.
The Coca-Cola Christmas Truck Tour: Spreading Holiday Joy Across the World
The Coca-Cola Christmas truck tour is a global phenomenon that has delighted people of all ages since 1995. The tour features a fleet of red trucks adorned with lights and the famous image of Santa Claus drinking a bottle of Coca-Cola.
The trucks travel to different cities and towns, offering free samples of Coca-Cola Zero Sugar, fun activities, and photo opportunities. The tour is a way of spreading the message of happiness, generosity, and community spirit that Coca-Cola embodies.
The Coca-Cola Christmas truck tour is also a platform for social good, as it supports various charitable causes and initiatives. For example, in the UK, the tour partners with Crisis, the national homeless charity, to donate 10p for every item that visitors can recycle at the truck stops. In the US, the tour supports the Salvation Army’s Red Kettle Campaign, providing food, shelter, and other services to needy people. The Coca-Cola Christmas truck tour is more than just a promotional event. It celebrates the values and emotions that make the holiday season special.
The Partnership: Driving the Future of Sustainable Transport
The partnership between Mercedes-Benz and Coca-Cola is a win-win situation for both parties. For Mercedes-Benz, the partnership is an opportunity to showcase the eActros and its capabilities to a large and diverse audience. The eActros is the perfect vehicle for the Coca-Cola Christmas truck tour, as it can handle the heavy load of the truck body and the refrigerated beverages, as well as the long distances and the varying weather conditions.
The eActros also demonstrates Mercedes-Benz’s commitment to sustainability and innovation, as it reduces noise and air pollution, lowers operating costs, and enhances driver comfort. For Coca-Cola, the partnership is a chance to align its brand with a leader in electric mobility and reinforce its sustainability goals. Coca-Cola has a vision to create a World Without Waste, which involves collecting and recycling a bottle or can for every one it sells by 2030 and reducing its carbon footprint and water usage.
Using the eActros, Coca-Cola is reducing its environmental impact and setting an example for other companies and consumers. The partnership between Mercedes-Benz and Coca-Cola is a milestone for the future of sustainable transport. It is a proof of concept that electric mobility is not only feasible but also desirable for both businesses and society. This collaboration inspires hope and optimism for a greener and happier world. @via Panorica.
